PHASE 2 – Passion

Training #3 – The House of Courage – Building a stable foundation to weather future storms.

• 3 Hours (Virtual or on-site) – $2,000+travel

• Deeper levels of organizational assessment.

• Alignment with customer needs.

• Team buy-in for company vision.

• Discovery of disordered strategies.

• What are you for/against?

• How holistic care and wellness lifestyles contribute to healthy operations.

The House of Courage

Companies and their employees need courage; the ability to adapt and succeed in the face of adversity. Adversity in business is inevitable. We can lay a solid foundation for our brand, build infrastructure, and thoughtful systems, but the storms will come. Changing economies, attrition, competition, etc… What do companies and their employees need in order to overcome natural obstacles of success, both within their teams and also in the marketplace? Courage. Courage is the ability to live with conviction even when we are stressed, nervous, or afraid.

The good news is that courage can be learned and developed. We have designed a model we call The House of Courage. We believe that organizational courage is built upon 4 critical pillars that provide the stability and strength necessary to take on the impending challenges of any organization, both internally and externally. Opportunity, Passion, Purpose, and Strategy.

Opportunity

Companies exist because someone identifies an opportunity or gap in the market they believe they can fill. This is the first step in laying a foundation for an organization. It begs the questions, ‘Are we aware of the need we are meeting?’ ‘Does anyone actually need our product or service?’ Companies need to do a robust analysis of the market they are entering into. If founding members of an organization haven’t spent enough time answering these questions, their passion, vision, and strategy will be misinformed and without a bedrock when sea-levels rise. We will help you identify gaps you may have in understanding how your product or service can meet a niche need. We will help ensure that each of your team members understands how your product or service meets customer needs and how they play an integral part of meeting that need.

Passion

Passion is where opportunity coincides with desire. Company founders identify not just a need in the market, but a need they can, and want to meet. Executive leaders need to bring high-level passion to their work because they believe in the value of their product or service. Sometimes a lack of passion can help direct leaders and team members to seek new endeavors and meet new needs so that they can regain the vigor they once had. We help validate and name passion gaps and fatigue in team members and help them consider new horizons they might want to pursue. We also press deep into the reason for passion loss. At times, it is not misaligned with product or service offerings, but some other roadblock. We can help identify any passion-theft that has occurred and help recover it.

Purpose

Why does your company exist? What are its core values? The answers to these questions outline the purpose for your brand. It isn’t enough to discover opportunity and passion, you need vision. You need to be able to see what is and what could be. Many business founders jump straight from opportunity and passion into strategy. It is tempting to get to work, to put product to market. However, this step is critical. You need to make sure there is alignment among your team on the vision and values of your company culture. We can help identify where strategy has superseded purpose and get you back on the right path.

Strategy

Some business leaders are guilty of jumping ahead to strategy without laying the foundation of Opportunity, Passion, and Purpose. Others focus so much on those first three components that by the time they need to focus on strategy, they are burned out. You have a product that meets a critical need, you have the passion to meet the need, and you know your values, but how do you get there? We can help give fresh eyes and fresh legs to your approach. Often times marketplace leaders simply need a space to process and express their frustrations and failed strategies. This can help rejuvenate and restore their initial passion, sparking new ideas and thoughts on what might be next for their company. We can help facilitate environments conducive to strategy growth and innovation for your brand.

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